LONDONERS are Britain's most prolific online daters with 15% of broadband users admitting that they have tried matchmaking services on the net, according to an AOL survey published today, writes Nick Goodway.

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According to Senior FriendFinder, the largest seniors dating site on the web, the number of people joining its site has increased 476 percent since 2001. The site now has more than 400,000 members, up from 91,847 in June 2001."We find many seniors are increasingly comfortable with the Internet

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Forget blind dates, speed dating and those embarrassing dinner parties organised by matchmaking friends ... within a few years the most common way of finding a partner will be through an internet agency.Dating is the only online service which has had a consistent stream of new subscription sites since 1999. Since January, visits to dating websites have increased by 17%. Experts predict

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ALISO VIEJO, Calif. & NEW YORK -- Amp'd Mobile, the first fully integrated 3G mobile entertainment company for youth/young adults, and HurryDate, a leader in the social phenomenon "speed dating" and ever-popular online dating, today announced a three-year exclusive partnership to connect Amp'd Mobile's 3G EV-DO service to HurryDate's party and online dating community.

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PALO ALTO, Calif. -- The company powering online dating personals for websites such as Nerve.com, The Onion and Salon.com has been acquired by privately held Various Inc., the parent company of FriendFinder, the world's largest operator of dating and social networking websites.

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